Fortify

Positioning a bold new player in physical security

Fortify is a new exhibition focused on physical security – launching alongside Black Hat MEA. The brief: create a brand that feels cool, modern, and distinct, while sitting comfortably next to one of the world’s leading cybersecurity events.

Working closely with the organisers, I developed a visual identity that balances edge and precision. The result is a brand that feels part of the Black Hat ecosystem, but with its own pulse. Angular forms, stark contrasts, and a deliberately restrained palette communicate strength without cliché. It’s physical security, redefined for a new audience.