Pfizer CentreOne

Positioning a global CDMO with a difference

Pfizer CentreOne is a leading contract development and manufacturing organization (CDMO), backed by the scale and science of Pfizer. The brief was to create a campaign that clearly communicated what sets them apart – not just another CDMO, but an altogether different one.

I developed a visual campaign around that core message. Confident yet restrained, the creative direction leaned into clarity over noise – avoiding overused tropes and focusing instead on what truly differentiates: experience, reliability, and access to world-class science. The result was a refined, cohesive system that worked across digital and print – adaptable, scalable, and distinct within a complex category.