Medix Biochemica

Evolving a global diagnostics brand with care

Medix Biochemica is a global leader in the in vitro diagnostics space – trusted by scientists and partners around the world. The challenge: refresh the brand to reflect its growth and ambition, without losing the recognition and equity it had earned over decades.

This was an evolution, not a revolution. Through an iterative and collaborative process, I worked closely with the internal team to refine the identity with intention. We strengthened the core elements – wordmark, colour palette, and typographic system, while introducing new visual assets that brought greater consistency, clarity, and modernity across touchpoints.

The result is a brand that feels sharper and more confident, but still unmistakably Medix.